POP! began with three names: Warhol, Winehouse, Taylor; not as references to copy but as a frequency to tune into — bold, unapologetic, genuinely themselves. The collection followed from there: graphic tees with conceptual irony, performance shorts in prints that refuse to be quiet, camp shirts and dresses that can go anywhere.

We shot at home, in a corner of the living room where natural light does the most. The brief had two tracks running at once: e-commerce shots where the clothes were the clear subject, and looser frames where we could play with shape, angle, and the particular energy a model brings when they stop performing and feel most themselves. We put on a mix of older songs they’d know and newer ones we liked, kept it easy and conversational, and waited. When someone really caught the vibe, the room went quiet. Those were the shots we were after.

The models were new to Beagleman’s but not to fashion — friends of a previous collaborator, all curious about how a brand actually gets built. That curiosity showed up in the work.